Video Marketing for Insurance Agencies

We help insurance agencies turn the questions customers actually ask, the people in the office and the agency's local knowledge into short, clear videos for the agency website, Google Business Profile, YouTube and social media. We handle the planning, filming, editing, English and Spanish captions and the platform-ready versions. Your agency approves every coverage statement and any carrier requirement before a video goes live. A single trial video costs $79, and monthly plans cost $99 a month (2 videos) or $199 a month (4 videos).

What kinds of videos do we make for an agency?

The most useful agency videos answer one real question and make it obvious who is answering. We build around a handful of formats that fit a local office:

• Coverage explainers. "What does renters insurance cover?", "What is liability coverage?" or "What happens after an auto claim?" These work on your website, YouTube, Google Business Profile, Facebook and Instagram.
• Meet-the-team videos. Introductions, specialties, languages spoken, local experience and how customers reach the office.
• Claim walkthroughs. What to document, whom to call and what information to have ready. These stay general, with no promised claim outcome and no advice about a specific policy.
• Community videos. Local events, sponsorships, safety education and nonprofit work, mostly for Facebook, Instagram, YouTube Shorts and your site.
• Short vertical clips. One question, one answer, captions, a clear agency name and a local call to action, cut for Instagram Reels, Facebook Reels, YouTube Shorts and TikTok where it suits your customers.
• Longer evergreen explainers. Searchable YouTube videos that we embed on your service pages.

Where your customers spend time matters more than any trend. YouTube and Facebook were the most widely used platforms among U.S. adults in Pew Research Center's 2024 survey of social media use (opens in a new tab), with Instagram also widely used. We pick platforms with you based on your customers, the time your staff can give and your review process.

If nobody in the office wants to be on camera, we can build videos from voiceover, screen-recorded explainers, simple animated diagrams, office footage or an approved script read by one willing team member. Videos use your real staff, your service area and your languages, and every script comes from facts your agency approves.

What does video marketing cost with us?

Our prices are flat fees, stated as starting points:

• Trial video: $79. One video, so you can see how we work before committing to a plan.
• Monthly plans: $99 a month (2 videos) or $199 a month (4 videos).

Monthly plans run month to month, so you can cancel at any time. Nothing on this page is a quote or a contract. Work starts with a signed written agreement that sets out the scope, price and timeline, along with the first payment. The agreement lists what each month includes, such as the number of videos, the platform versions and the caption languages.

Your agency owns its finished videos once they are paid for, along with the caption files and transcripts we produce for them. Accounts your agency already owns stay yours, and we transfer ownership of any other accounts to your agency as needed. If you leave, we hand over your files so anyone can pick up where we stopped. We keep clients by doing good work.

Video gives customers a way to hear from your office before they call. Results such as rankings, calls, leads or policies sold are never guaranteed, and referrals still matter as much as ever.

How does a video get made?

Each video starts with a question your customers ask and ends with your sign-off. The work splits cleanly between your office and ours.

Your agency provides or approves:

• The legal business name, agency name, producer names and license information where required.
• Approved carrier names, logos, product names and brand assets.
• The service area, office address, phone number, hours and languages served.
• Approved answers to the coverage questions we cover, plus current policy forms, disclaimers, eligibility limits and price assumptions for any product-specific video.
• A list of prohibited claims or carrier-required wording.
• Staff willing to appear, their roles and how to pronounce their names.
• Written permission from any customer who appears, gives a testimonial or shares a claim story.
• A designated reviewer with authority to approve or reject a script and a final cut.

We handle topic planning and question selection, interview prompts and scripts built from your approved facts, scheduling, filming, lighting, sound and teleprompter support, editing, graphics, titles, thumbnails, English and Spanish captions, transcripts, short clips cut from longer recordings, upload descriptions and file handover in the right sizes for each platform. You approve the script before filming and the final cut before anything is published, and we keep a record of who approved each version and when.

When a rate, office hour, carrier relationship or policy form changes, we update or retire the affected video so outdated information does not stay online.

Which advertising rules do we build videos around?

A video is advertising, so the claims in the script, the visuals, the captions, the title, the description and the call to action all carry the same responsibility as a printed ad. We write scripts that keep coverage statements accurate and leave product-specific claims to your agency's approval.

Several state laws shape that work. In Connecticut, Conn. Gen. Stat. § 38a-816 (opens in a new tab) treats as unfair any statement or comparison that misrepresents the benefits, conditions or terms of a policy, along with an intentional misquote of a premium rate. In New York, N.Y. Insurance Law § 2122 (opens in a new tab) requires an agent or broker whose advertisement refers to an insurer to give the insurer's full name and the city, town or village of its principal U.S. office. In Massachusetts, Mass. Gen. Laws ch. 175 § 181 (opens in a new tab) bars written or oral statements that misrepresent policy terms or benefits, and ch. 175 § 110E (opens in a new tab) requires accident and sickness advertising to disclose material exceptions and limitations when it mentions a dollar amount or benefit. In Rhode Island, R.I. Gen. Laws § 27-29-4 (opens in a new tab) prohibits untrue, deceptive or misleading insurance advertising, and Regulation 230-RICR-20-25-5 (opens in a new tab) counts audiovisual and internet material as advertising for life insurance and annuities.

In practice, that means our scripts avoid calling coverage "full," "complete" or "guaranteed" unless that is literally true for the policy shown. A price appears only with its assumptions, and a comparison appears only when it is fair and approved. Required qualifications stay on screen long enough to read and are repeated in the description or transcript. Captions and translated captions get the same review as the spoken words.

Captive agents follow their carrier first. Before we use a carrier's name, logo, product names, rates or customer content, your agency gets the carrier's current marketing manual, approval process and required disclosures, and we work inside them.

Testimonials follow the FTC Endorsement Guides, 16 C.F.R. Part 255 (opens in a new tab), revised in June 2023. A testimonial has to reflect a real customer's experience, must not imply that one result is typical when it is not, and needs a clear disclosure of any material connection, placed in the video itself rather than only in a description. The FTC Consumer Reviews and Testimonials Rule (opens in a new tab), effective October 21, 2024, addresses fake reviews, undisclosed insider reviews and review suppression. We use real customers with written permission, never actors presented as customers, and we keep edits from changing what a customer meant.

Why do we caption every video in English and Spanish?

Captions are part of the accessibility standard as well as a practical choice. WCAG 2.2 Success Criterion 1.2.2 (opens in a new tab) calls for captions on prerecorded video with sound, and captions should also identify meaningful non-speech audio.

Our standard is captions in the spoken language, a full transcript for the web page, and a Spanish version when your agency serves Spanish-speaking customers. Depending on the platform, that means separate English and Spanish caption files or clearly readable bilingual captions, with captions burned into short social clips where platform captions may not appear. A fluent person reviews insurance terms, names, addresses and coverage wording, and the Spanish is translated for meaning rather than word for word.

One captioned video then serves people who prefer Spanish, people learning English, people watching with the sound off and people who are deaf or hard of hearing.

How do Google and YouTube show agency videos?

Videos on a verified Google Business Profile appear in Google Search and Maps. Google's Business Profile video requirements (opens in a new tab) allow videos up to 30 seconds long, up to 75 MB and at 720p resolution or higher, and the video has to represent the business accurately. We cut a profile-ready version of each video to fit those limits.

Local results are based mainly on relevance, distance and prominence, and there is no way to request or pay for a better organic local ranking, according to Google's local ranking guidance (opens in a new tab). A video makes your profile more informative; it does not buy a higher position.

YouTube search weighs relevance, engagement and quality, and YouTube accepts no payment for organic placement, according to YouTube's search documentation (opens in a new tab). Titles, descriptions, spoken words and captions all help a video match the question it answers. On your website, we embed each video on a page with text that explains the same coverage question, a suitable thumbnail and video structured data, following Google Search Central's video guidance (opens in a new tab).

Questions agencies ask about video

Do you make videos for captive agents?

Yes. We start from your carrier's current marketing manual, approved templates, logo rules and required disclosures, and the carrier's approval comes before publication.

Can you use our Google reviews in a video?

Yes, with care. A review shown in a video must be real, unaltered in meaning and not presented as a typical result, and the customer's permission covers any name or likeness. Your agency also confirms that the carrier allows it.

How do you protect customer privacy?

No customer, claim detail or recognizable private information appears without written permission. When we film in your office, screens, documents and customer files stay out of the shot.

Is video marketing the same as insurance lead generation?

They are different services. Video marketing produces videos your agency owns and publishes, while lead generation sells contact details. The people who reach out after watching a video are your own prospects, coming to you directly.

How long does a video take?

The written agreement sets the timeline. The steps are always the same: your approved facts, a script you sign off, filming, editing and captions, then your final approval before publishing.

Start with one video

The $79 trial video is the simplest way to see how we work with your office, your carrier rules and your customers' real questions. Contact us about a video for your agency, or see everything we offer insurance agencies on our services for agencies page.